We believe that information is the route to inspiration.
That’s why we spend a lot of time researchinga client’s marketplace and attitudes to their product or service.
We commission original research and check out creative solutions using diagnostic qualitative focus groups. Or, if budgets are too stretched, we do the research ourselves.
We also make extensive use of published data and interrogate the client’s own research in considerable depth.
We are often involved in constructing tracking studies for clients enabling them and us to see the movements in the market and the effectiveness of our communications.